ABERDEEN HARBOUR UNVEILS BRAND TRANSFORMATION

Living up to its reputation as a port with ambition, Aberdeen Harbour Board today unveiled its new digital brand to the world.

For more than nine centuries, Aberdeen Harbour has adapted, innovated and evolved to the world around it, most recently investing in the construction of the £350m South Harbour, representing a transformational step-change in how the port will operate into the future.

Once complete, the expanded Aberdeen Harbour will offer unrivalled and world-class facilities to connect customers to the global marketplace in new ways and secure the city’s place as a leader for energy transition and economic diversification.

Heralding the digital launch, Michelle Handforth – Chief Executive of Aberdeen Harbour Board – said: “This is more than a new brand. It is a bold statement of intent, showing the world that we are ready and able to deliver on our ambition for Aberdeen to be at the leading edge of energy transition, global maritime trade, and international business connectivity.

“We aim to be the greenest Port in the UK, playing a pivotal role in what will be a transformational period for our region. Our visual identity plays a significant part in telling this story. Our new brand encapsulates and honours our unique history, whilst representing our modern and innovative view of the world.

“Aberdeen Harbour is already one of the world’s top energy ports and one of our nation’s key economic drivers. With our stakeholders in business and our community partners, we are ready and open to global operations, a new trading landscape and a low carbon future.  Aberdeen Harbour is open to a world of possibilities.”

In keeping with a new approach to communications, Aberdeen Harbour Board is preparing to launch its first ever digital annual review later this week where the board will provide a detailed account of its operations, challenges and successes in 2019 as well as its future plans.